The founder of AFA Sports is turning athletic and athleisure wear into an economic force for the continent.
!['It’s important for Africans to show the opportunity in the continent, that Africa is viable for business and that Africans will spend money on a product if it’s good,' says Ugo Udezue, who describes himself as Pan-African [Courtesy of AFA Sports]](https://www.aljazeera.com/wp-content/uploads/2021/06/Ugo-Udezue-CEO-Founder-at-factory.jpeg?resize=270%2C180&quality=80)

The founder of AFA Sports is turning athletic and athleisure wear into an economic force for the continent.
!['It’s important for Africans to show the opportunity in the continent, that Africa is viable for business and that Africans will spend money on a product if it’s good,' says Ugo Udezue, who describes himself as Pan-African [Courtesy of AFA Sports]](https://www.aljazeera.com/wp-content/uploads/2021/06/Ugo-Udezue-CEO-Founder-at-factory.jpeg?resize=270%2C180&quality=80)
Kenya’s High Altitude Training Centre is not as busy this year due to COVID, but its founder is not slowing down.
![Lornah Kiplagat is an athletics legend - a four-time world champion - and a business mogul who owns and co-founded the High Altitude Training Centre in Iten, Kenya [File: courtesy Cherry Ogolla Jr./Al Jazeera]](https://www.aljazeera.com/wp-content/uploads/2021/03/Lornah-farm-124.jpg?resize=270%2C180&quality=80)
Mobile-savvy youths are flocking to sports gambling, and the government is cracking down on betting companies.
